How do you feel while driving your car? Depends on how you think about it
نویسندگان
چکیده
Hedonic expectations and global memories converge, but both are poorly related to actual hedonic experience. We find that the economic value of a car predicts the reported hedonic experience of driving under prospective (How would it feel?) and global retrospective (How does it usually feel?) conditions, but not under episodic conditions (How did it feel last time?), unless the car was the focal object in the specific episode (e.g., driving just for fun). The car only makes a difference when its features are on the driver’s mind, which is rarely the case while driving. Methodological and theoretical implications are discussed. <100>
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